Monday, December 01, 2008

A Breathless Christmas


A Breathless Christmas, window installation at Jeffrey Boone Gallery,1 East Cordova Street unit 140, Vancouver, BC, December 4-January 7

A Breathless Christmas is a project loosely based on the current Hudson Bay's Christmas campaign. Typical holiday advertising creates the perfect illusion, whether is spending time with family, acquiring desired goods or achieving social expectation of what the holidays should be. A Breathless Christmas takes this concept and applies to a non-existent storefront, in a closed gallery. While the posters promise "the perfect gift" and "free delivery" they are just a fa├žade, there is nothing behind the advertisement and behind the glass. The project is a continuation of the artist's research of marketing, appropriation and authorship issues. As advertising campaigns are borrowing from art concepts more frequently, the line between them becomes blurred.

Update: Thank you Cathy for putting it on Tartooful's blog.

1 Comments:

Blogger Jewellerbau/Gallery 42 said...

We are so super happy that we will see you on Thursday!
xoxox
Welcome home!
JewellerBau

11:04 PM  

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